The following is an example of a Google AdWords campaign created and managed by AdExtra for a company called Archway Business Solutions.

One of the company’s keywords is ‘photocopier repair Reading.’ Our AdWords campaign ranks the ad in position number 1 for desktop and position 2 for mobile devices.

Desktops ads

The desktop ad is very specific to the search:

  • The headline corresponds to the search text.
  • The 2nd part of the headline gives the personal touch, ‘local’.
  • The URL relates to the search.
  • The ad text is relevant and includes the search text.
  • The USP’s are highlighted.
  • The services offered are highlighted.

The ad, once clicked goes to a specific landing page on Archway Business Solutions website and we track all the actions taken via Google Analytics.

Mobile ads

The mobile ad is very specific to the search:

  • The headline corresponds to the search text.
  • The 2nd part of the headline gives the personal touch, ‘local’.
  • The URL relates to the search.
  • The ad text is relevant and includes the search text.
  • The USP’s are highlighted.
  • The call button is the call to action.

Notice the difference in the search text on a mobile. It has become the norm to search without a town name since your device already knows where you are.

The ad, once clicked goes to a specific landing page on Archway Business Solutions website and we track all the actions taken via Google Analytics.