Google AdWords 1-2-1 Training

Our Google AdWords 1-2-1 training courses are designed and run by one of our AdExtra specialists. All our specialists are Google certified and hold Google Partner status. They also run campaigns for many different companies from a multitude of industries daily. As such they bring real-life experience to the course and keep abreast of any industry changes.

Who is the training for?

Anyone who answers ‘yes’ to one of the statements below:

  • I want to set-up and manage my own Google AdWords campaigns.
  • I already have a campaign but am unsure what is happening or how to improve the results.
  • I already have a good understanding of Google AdWords but want to take my campaign performance to the next level.
  • I have an agency that runs my campaign but would like to understand how it works so I can ask the right questions.

Further information

Our courses are 1-2-1 allowing for full interaction and a personalised delivery of the course material. The course material is an outline and will be tailored to the individual as required.

Price includes complimentary refreshments throughout the day, snacks, lunch and a digital copy of course material.

Google AdWords 1-2-1 Training – Beginners

This one day course is designed for those who are just starting off with a Google AdWords Pay Per Click (PPC) campaign, or those who have tried it before and want to get better results.

The course material is an outline and will be tailored to the individual as required.

What is covered

  1. What is Google AdWords
    • Introduction to Google AdWords (PPC)
    • Terminology explained
  2. Understanding your business
    • KPI’s
    • Competitor research
    • What you want Google AdWords to achieve
  3. Creating an account
  4. Quality score
  5. Setting up an account
    • Account structure, campaign/ad group
    • Settings
    • Keywords, negative keywords, keyword planner, match types
    • Ads, ad extensions
    • Bidding
  6. Conversion tracking
    • KPI’s
  7. Analysis
    • Optimising your campaign
    • Google AdWords changes

Training Timetable

08:30 – Registration and set-up
08:45 – Session 1
09:45 – Break
10:00- Session 2
11:30 – Break
11:45 – Session 3
13:00 – Lunch
13:45 – Session 4
15:30 – Break
15:45 – Session 5
17:00 – Finish

Google AdWords 1-2-1 Training – Intermediate/Advanced

This course is designed for those who already manage one or more Google AdWords accounts, but need to take their campaigns to the next level. It is invaluable for those who run Google AdWords campaigns in house, or those who want to break into the industry.

The course material is an outline and will be tailored to the individual as required.

What is covered

  1. Improving your account
    • Linking Google Analytics
    • Linking Google Console
  2. Advanced campaign structure
    • Structure and organisation
    • Smart keyword management
    • Targeting
    • Quality score
  3. Advanced campaign optimisation
    • Using search queries
    • Bidding strategy
    • Ad scheduling
    • Ad extensions
    • Experiments
  4. Display network and remarketing
    • Introduction to display network
    • Using Google Analytics to create remarketing lists
    • Creating effective remarketing campaigns and ads
  5. Advanced monitoring, analysis and reporting
    • Using Google Analytics to analyse the data
    • Setting up conversions in Google Analytics that mirror your company’s KPI’s
    • Establish a ROI strategy
    • Quick effective reporting from Google Analytics
  6. Tools to help
    • Google AdWords editor
    • Google Console
    • Google Analytics
    • Automatic reporting

Training Timetable

08:30 – Registration and set-up
08:45 – Session 1
09:45 – Break
10:00- Session 2
11:30 – Break
11:45 – Session 3
13:00 – Lunch
13:45 – Session 4
15:30 – Break
15:45 – Session 5
17:00 – Finish

Google AdWords 1-2-1 Training – Beginners

Google AdWords Training

Venue: We have great venues in the South and Midlands, tailored to meet your needs.

Date: Tailored to meet your needs.

Time: 8.30am – 5.00pm

Cost: £440 (ex VAT)

Google AdWords 1-2-1 Training – Intermediate/Advanced

Google AdWords Training

Venue: We have great venues in the South and Midlands, tailored to meet your needs.

Date: Tailored to meet your needs.

Time: 8.30am – 5.00pm

Cost: £440 (ex VAT)

What do I do next?

Call 0118 9723411 or email info@ad-extra.com today and let us understand your requirements. We can offer advice on the best Google AdWords training course for you.

Why choose AdExtra?

Our AdExtra specialists run campaigns for many different companies and industries. As such they bring real-life experience to the course and keep abreast of any industry changes.

About our training

Our expert, hands-on Google AdWords training courses are designed and run by Ad-Extra.com Ltd specialists who are all Google certified and hold Google Partner status.

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