Starting a business isn’t easy, especially if you’re looking to expand and grow. To do that, you need to make sure you have a strong digital presence, and that means making nice with the search engines. This can feel like an uphill battle, especially if you don’t really know what you need to do – just that you need to do something. To help you out, we’ve put together 5 tips that will help you get your business on the digital map a lot faster, and improve your SEO at the same time. But be warned – this isn’t like other SEO blogs. We’re not going to talk about keywords or copy. This is about the behind-the-scenes stuff you can do to really make a difference. Interested? Read on.
Know Your Target Audience
Good SEO is all about knowing who your audience are and being able to target them with laser focussed content. There are lots of other fiddly bit as well, but this concept is at the heart of it all. Because when you know who your target audience is and everything about them, it becomes easy to market your products and services, create content and narrow down the right keywords to use. So before you do anything, do your research and find out everything you possibly can about your audience.
On the face of it, most people think SEO is all about keywords or making your website quick and responsive. And those things do matter. But they aren’t the be all and end all. There are hundreds of different elements to SEO, and most of them can be found in the back end of your website. Here, technical issues can be holding back your SEO efforts, and the only way to see success is to fix them. This includes things like loading speed, duplicate pages, redirect errors and metadata, not to mention lots of other complicated things. If you don’t know how to fix these things (or where to look), we recommend you hire an SEO agency to help give your website a technical makeover. It might not look any different at the end, but your SEO will improve dramatically!
Register (And Optimise) Google My Business
Having a good Google My Business listing is an absolute essential for good SEO. But we would say that, wouldn’t we? So we’ll tell you why. When you’re running a business, be it a start-up or an established company, you need to make it very easy for people to find you online, and on Google Places. A Google My Business listing makes it very easy for you to be found online, helps you show up in more results and gets your little pin on the Google Map – all of which is great for SEO. It’s completely free to claim your listing, and once you’ve got it set up, follow our handy guide for optimising it.
Don’t Forget Your Schema Markup
This is where it gets a bit more complicated. Schema markup is a type of code that you put on your website to help search engines find you better and return more informative results for users. This code tells search engines what your data means, not just what it says, and gives important contextual cues that will help push your website ranking up for relevant searches. At the moment, less than one third of websites are using schema markup, so this is a great way for you to get ahead of the competition.
Schema markup information includes:
- Phone number
- Business number
- Business hours
You can find out more about how to use schema markup in this blog post.
Get Google Analytics
After you’ve done all that work – go and download Google Analytics, register and get a plugin working on your website. Google Analytics is a workhorse of a tool, and you can use it to tweak and change your SEO strategy on an ongoing basis. This means you can stay ahead of the curve, respond to trends and make sure your customer journey is as smooth as possible, all thanks to data. For example, Google Analytics can help you find out:
- The most popular landing pages on your website
- The most popular exit pages (where people leave)
- The pages that are more commonly visited, and how often
- The major traffic sources for your website, and for each individual page
All of this gives you an insight into how people are interacting with your website, and gives you an opportunity to change things. For example, if you see that people are always leaving the site after visiting a particular page, you can make changes to that page and see the impact.
At Ad-Extra, we believe that SEO is a beautiful, multi-faced thing, and that no one person can know everything you need to get it all right. That’s why we team up with other SEO focused businesses, like the chaps at TotalSurf, to deliver the best online journey possible. On our part, we help you set up and optimise your Google My Business listings, manage your AdWords campaigns to deliver leads to your business and help you make sense of your Google Analytics readouts. If any of that sounds interesting, please do get in touch and see how we can help.