As a business owner, you want your business to succeed and make money. That means reaching new audiences and convincing them to buy your services. But the problem is, how do you reach those people in the first place? There are a lot of ways you can do this, but one of the most successful is by investing in Google AdWords. Now, there are some who don’t believe Google AdWords can really impact their business at all – they’ve seen articles about how bad they are, or they’ve dabbled themselves without much success. But if done right, Google AdWords can be a huge source of prospects and even income for your business. And today, we’re giving you 5 reasons why it could work for you.
Get Quality Clicks
Unlike other marketing strategies, Google AdWords lets you target your ideal customers in a really direct and detailed way. The Google AdWords tools mean that your ad is only shown to people who meet your specific criteria, and who have been actively searching for a product or service like yours. In other words, a captive audience. Can you think of any other form of advertising where the intent to purchase, or chances of conversion is higher? And what makes it even better is that you only pay if someone clicks on your ad. If you do a good job of managing your search terms report, and add negative keywords to the mix as well, you can drive some incredibly high-quality traffic to your website, which is much more likely to convert. So really, Google AdWords lets you pay for high quality, strategic and targeted clicks through to your website.
Level The Playing Field
When it comes to marketing spend, we all know that the bigger companies will always be able to outspend the little guys. Which makes it all seem a bit hopeless sometimes, if your business is looking to target the same audience. But not anymore. Google AdWords is a fantastic way to level the playing field and get your company displayed alongside those big businesses. 45% of small businesses now use PPC advertising as a way to gain new customers and compete with bigger businesses, and most manage to recoup their investment through new business fairly quickly. While we recommend you start out with a budget of around £200, you can get results with a lower budget, and when you see the results you can double down on your budget and reinvest for even bigger results. And the best part? If you aren’t seeing the results you want, it can be paused with the push of a button.
A lot of people believe that, if they put the exact keyword they’re bidding for all over their ad copy, then their quality score will improve, reducing their cost per click and yielding more results. But while you should try to include your keywords in your copy, it becomes difficult to differentiate your advert from anyone else’s. But if you get creative with those limited number of characters, you have a chance to really stand out from the competition, no matter what size they are. Use this a chance to showcase what makes you unique, and you will see more success with Google AdWords.
Learn From Other’s Mistakes
Did you know that around 61% of Google AdWords budgets are completely wasted? This isn’t because AdWords doesn’t work, but because businesses who use them make common, silly mistakes that reduced their effectiveness. So if you want to make your Google AdWords campaign work, you should learn from the mistakes of those before you. Some of the most common mistakes people make with Google AdWords include:
- Improper bidding (not using the match modifiers and phrase matching properly).
- Not monitoring the search term results.
- Forgetting to add negative keywords.
- Poor advertising copy.
- Bidding at the wrong time – you probably don’t need to bid at 1am!
- Not setting up target locations properly.
- Not having specific landing pages for each AdWords campaign.
If you want to know more about the mistakes you could make using AdWords, and how to avoid them, just give us a call.
Showcase Your Niche
Niche businesses are often the hardest to market, because you have such a small audience to work with. Broader things like Facebook ads or traditional marketing might not get you the same ROI as a business with a broader audience. But Google AdWords can help niche businesses really shine. Because you can target your ads to such a granular level, you can get your business in front of the people that are interested, and not waste money targeting those who aren’t. This helps you make the most of your investment and reduces your marketing spend at the same time.
At Ad-Extra, we help business owners who know they need to do something to get themselves found online, but they don’t know what. Google AdWords is a great way to experiment with what Google can do for your business, and can drive real change for your business. If used properly, AdWords can become a goldmine for your business, and you can get started in less than an hour. If you’d like to find out how, just get in touch with us today