When it comes to being found on Google, keywords are something you need to pay attention to. You’ve probably heard this term a lot, and might even be sick of it by now. But it is critical to your online success. The problem is a lot of people make the same mistake with keywords – and that’s picking them themselves. Choosing terms you would like to be found for is all well and good, but that will be no practical use to you if no one is actually searching for those terms. To make the most of your advertising, you need to do some keyword research. But you don’t want to pay through the nose suing expensive tools to do it if you don’t have to – so today we wanted to share some of our favourite free tools for keyword research, so you can see the benefits too.


Google Search Console

Unsurprisingly, a lot of these tools come from Google themselves! First up is Google Search Console. This tool helps you monitor, manage and analyse the performance of your website. Using it, you can trace current keywords and their performance, along with the average ranking of your website URL, impressions and click-through rates. So you can see where each page of your website is ranking, and use this data to optimise those pages to get better results. The keyword tracer can be a huge help in doing this, and boost your results in the process.


Google Ads Keyword Planner 

Not sure what keywords you should actually use? The Google Ads Keyword Planner is a good place to start. This is a tool within the Google Ads ecosystem, and helps you find out what people are searching for when they look for businesses like yours. All you need to do to use it is set up and account and plug some details about your business in. It will then generate a list of keywords, along with their search volumes, advertiser competition, cost-per-click data and any seasonal traffic fluctuations. You can also look back at the performance of those keywords over the last 12 months, which can be useful when trying to choose which ones you want to target. There are two versions of the planner – a free one that gives you limited, basic data, and a premium one, which costs a little, but gives you more access.


Google Trends

Google Trends is a fantastic little tool for marketers or businesses who want to identify just how popular a particular search term is on Google. For example, you can look up what people search for on google, and how it varies over time. Google Trends is armed with real-time data, which allows you to track user search behaviour online and adjust your strategies to meet it. You can filter this by all sorts of things, including location, category, industry, time frame and type of search. You can also set up alerts to tell you about your chosen keyword’s seasonal fluctuations, which can help you understand how their performance varies over time.


Rank Tracker

This is an interesting tool that lets you analyse your Google rankings over time, and monitor your performance against competitors. It’s a tool with arguably the largest keyword database, growing at a rate of around 4000 words per minute. Within Rank Tracker there are 23 different keyword research tools, with suggestions from Google, Yahoo, Bing, Amazon, Google Ads Keyword Planner, Google Search Console, Keyword database, long-tailed keyword, questions generator and more. It basically brings all of the above tools together, and lets you research every element of your chosen keywords in detail. All for free.



AnswerThePublic is the internets answer to the rise of voice search. Since you will need to adjust your keywords and phrasing for voice search results, AnswerThePublic is the best platform to use if this is your aim. It can be used to trace the most asked questions on your business, products and services, and will relate your keywords with various ‘question words’ – like what, which, who, why, when and how. It will also give you a list of prepositions to glue words together, so you can create a list of key phrases that are perfect for voice search. While there is a paid option available, the free version is usually more than enough for most people.


Keywords are particularly important if you’re going to be doing any advertising through Google Ads, which is one of the reasons we make sure our clients understand the importance of keyword research. If you would like to know more, just get in touch with the team today and arrange your free consultation.