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Google Ads Management Services

Our team of digital marketing experts are here to help you maximise your reach and return on investment from your Google Ads campaigns. Below you can discover the methods available to reach potential customers, encourage the right ones to connect with your business, and how much each managed service and add-on costs.

 

How Much Does Ad-Extra Google Ads Management Cost?

You may just be starting with Google Ads or have tried them already but realise it's time to bring in professional help. Ad-Extra charges a one-off build fee which covers building the Google Ads campaigns and Google Analytics set-up. Following the build, we charge a monthly management fee (mmf) to cover optimisation, review and reporting.

We offer a variety of Google Ads packages and add ons which can be tailored, mixed and matched to suit your business marketing goals. Each of these requires further work to build and manage efficiently. For full details see below.

There is no contract term at Ad-Extra. Our logic is simple. If you see a benefit to your business, you'll want to remain a client.

Entry Level Google Search Network Campaign

Entry Level - Google Search Ads - £500 one-off build fee & £199 mmf 

This is designed for companies that want to get their products or services to show at the top of Google’s Search Network. Search Network is the one you use every day whenever you type or talk into Google. When you've done so, you may notice at the top of Google some listings have a little ‘Ad’ box icon next to them? This is where your Google Ads PPC (Pay Per Click) ads would appear.

The package is an entry level package for all our customers. Sole traders and small businesses, who only need a handful of campaigns (up to six) and ads, may wish to start with this package only. We recommend a starting budget for the campaigns of £300pm which will be paid directly to Google. 

What do I get for my money?

What Do You Get For Your Money?

  • Setting up your Google Ads PPC search campaigns (a maximum of six) – or amendment of a current search account.
  • The setting up of a Google Analytics account – or reviewing a present one. (note that from 1st July 2023, only GA4 Analytics will be available)
  • Help to install the tracking code for Google Analytics on your website via yourself or your webmaster.
  • Full Google Ads management.
  • Bespoke website reporting monthly via Google Analytics.
  • Regular 1-2-1 online conference calls with your Ad-Extra Google expert to review progress.

Free 1-2-1 Google Ads Review

Your Free 1-2-1 Google Ads Review

We offer a free 1-2-1 review of your current Google Search Network Ads campaigns performance. A Google Search Network certified individual analyses your Google Ads account, then talks through their findings below. As this review is with a real person, you’ll be able to ask questions to gain a better understanding.

  • Google Search Network Ads campaigns: Are they optimised?
    • Are the bids correct?
    • Where do your Ads appear?
    • What is the position of your Ads in the Google Ads Auction?
    • Where and to whom are your Ads targeted?
    • Do you have Ads extensions set up and optimised?
    • Is appropriate conversion tracking set-up?
    • The click-through rate you are achieving, and are you getting relevant clicks?
    • Which devices are your Ads appearing on?
    • What days and times are your Ads showing?
  • We’ll check your Google Ads accounts are linked to the required products and working correctly.
  • Are your Google Search Network Ads tracked by Google Analytics?
  • Are you getting an optimum return on your investment?

BOOK YOUR FREE CALL WITH A GOOGLE SEARCH ADS EXPERT

Add-On Package - Google Search Network Campaigns

Extra Google Search Campaigns - Additional £100 mmf & £150 one-off build fee

This package is designed for bigger businesses with a larger marketing budget. Combined with the Entry Level package, it consists of a maximum of 12 campaigns.

What do I get for my money?

What Do You Get For Your Money?

  • Setting up your Google Ads PPC search campaigns (a maximum of 12)
  • Full Google Ads management.
  • Bespoke website reporting monthly via Google Analytics.
  • Regular 1-2-1 online conference calls with your Ad-Extra Google expert to review progress.

BOOK YOUR FREE CALL WITH A GOOGLE SEARCH ADS EXPERT

Add-on Package - Google Video Ads Campaign

Google Video Ads - Additional £100 mmf & £150 one-off build fee

This package is designed for businesses who wish to have a marketing presence on Youtube and is combined with the Entry Level package. You will need to have your own Youtube Channel, with relevant videos, that we can use to take advantage of the Video Ads package.

What do I get for my money?

What Do You Get For Your Money?

  • Google Video Campaigns in addition to entry level campaigns.
  • Setting up your Google Video Campaign, or amendment of a current one.
  • Full Google Video Ads campaign management.
  • Full bespoke website reporting monthly via Google Analytics.
  • Regular 1-2-1 conference calls to review progress with your Google expert.

Free 1-2-1 Google Video Ads Review

Your Free 1-2-1 Google Video Ads Review

The free 1-2-1 review of your Google Video Ads Campaign’s performance will be with a Google Video certified individual, who will analyse your Google Ads account and talk through the below. As this review is with a real person, you’ll be able to ask questions to gain a better understanding.

  • Google Search Network campaigns: Are they optimised?
    • Are the bids correct?
    • Where do your Ads appear?
    • Where and to whom are your Ads targeted?
    • Do you have conversion tracking set-up?
    • What click-through rate are you getting?
    • Are you getting relevant clicks?
    • Which devices are your Ads appearing on?
    • What days and times are your Ads showing?
  • Is your Google Ads account linked to the required products and working correctly?
  • Are your Google Video Ads tracked by Google Analytics?
  • Are you getting an optimum return on your investment?

BOOK YOUR FREE CALL WITH A GOOGLE VIDEO ADS EXPERT

Add-on Package - Google Display Network Campaign

Google Display Network Ads - Additional £100 mmf & extra £150 one-off build fee

This package is designed for businesses who wish to have a marketing presence on the Display Network with eye-catching image ads, and is combined with the Entry Level package. You will need to provide high quality images and preferably at least one video for the ads to work effectively.

What do I get for my money?

What Do You Get For Your Money?

  • Google Display Network Ads campaigns in addition to entry level campaigns.
  • Help to install the tracking code for Google Analytics on your website via yourself or your webmaster.
  • Full Google Ads management.
  • Complete bespoke monthly website reporting via Google Analytics
  • Regular 1-2-1 conference calls to review progress with your Google expert.

Free 1-2-1 Google Display Network Review

Your Free 1-2- Google Display Ads Review

Your free 1-2-1 review of your Google Display Network Ads campaign’s performance will be with a Google Display Network certified individual who will analyse your Google Ads account and talk through the information below. As this review is with a real person, you’ll be able to ask questions to gain a better understanding.

  • Google Display Network campaigns: Are they optimised?
    • Are the bids correct?
    • Where does your Ad appear?
    • Where and to whom are your Ads targeted?
    • Are your Search and Display campaigns separate?
    • Do you have conversion tracking set-up?
    • What click-through rate are you getting?
    • Are you getting relevant clicks?
    • Which devices and websites are your Ads appearing on?
    • What times and days are your ads showing?
  • Google Ads account: Is it linked to the required products and working correctly?
  • Are your Google Display Network Ads tracked by Google Analytics?
  • Are you getting an optimum return on your investment?

BOOK YOUR FREE CALL WITH A GOOGLE DISPLAY NETWORK CAMPAIGN EXPERT

Add-on Package - Performance Max

Google Performance Max Campaign - Additional £100 mmf & extra £150 one-off build fee

This package is designed for businesses who want to find more converting customers across all of Google's channels including YouTube, Display, Search, Discover, Gmail and Maps, and is combined with the Entry Level package.

Performance Max are new goal-based campaigns that allow advertisers to access all their Google Ads inventory from a single campaign. You will need to provide high quality images and preferably at least one video for the ads to work effectively.

What do I get for my money?

What Do You Get For Your Money?

  • Set up of your Performance Max campaign, in addition to Entry Level campaigns, including relevant asset groups.
  • The setting up of a Google Analytics account, or reviewing a current one.
  • Help to install the tracking code for Google Analytics on your website via yourself or your webmaster.
  • Full Google Ads management.
  • Complete bespoke website reporting monthly via Google Analytics.
  • Regular 1-2-1 conference calls to review progress with your Google expert.
BOOK YOUR FREE CALL WITH A GOOGLE RE-MARKETING EXPERT

Add-on Package - Lead Pages

Lead Pages (Custom landing pages)  - Additional £100 mmf & extra £150 one-off build fee

This package is designed for specific businesses who need custom-made landing pages for their ads account, without having to make costly changes to their existing website.

Lead Pages are combined with the Entry Level package.

What do I get for my money?

What Do You Get For Your Money?

  • Maximum of three lead pages built in addition to Entry Level Google Search Ads.

 

BOOK YOUR FREE CALL WITH A GOOGLE RE-MARKETING EXPERT

Add-on Package - Google Re-marketing

Google Remarketing Ads - Additional £300 mmf (which includes the Display Add-on) & extra £200 one-off build fee

This package is designed for businesses who wish to market to potential customers who have previously interacted with them. It needs to be combined with both the Entry Level campaigns AND the Display package add-on. 

What do I get for my money?

What Do You Get For Your Money?

  • Setting up your Google Re-marketing campaign, or amendment of a current one.
  • The setting up of a Google Analytics account, or reviewing a current one.
  • Help to install the tracking code for Google Analytics on your website via yourself or your webmaster.
  • Full Google Ads management.
  • Complete bespoke website reporting monthly via Google Analytics.
  • Regular 1-2-1 conference calls to review progress with your Google expert.

Free 1-2-1 Google Re-marketing Ads Review

Your Free 1-2-1 Google Re-Marketing Ads Review

Your free 1-2-1 review of your Google Re-marketing Ads campaign’s performance will be with a Google Re-marketing certified individual who will analyse your Google Ads account and talk through the below. As this review is with a real person, you will be able to ask questions to gain a better understanding.

  • Google Re-marketing campaigns: Are they optimised?
    • Are the bids correct?
    • Where do your Ads appear?
    • Where and to whom are your Ads targeted?
    • Do you have conversion tracking set-up correctly?
    • What click-through rate are you getting?
    • Are you getting relevant clicks?
    • Which devices are your Ads appearing on?
    • What times and days are your ads showing?
  • Google Ads account: Is it linked to the required products and working correctly?
  • Are your Google Re-marketing Ads tracked by Google Analytics?
  • Are you getting an optimum return on your investment?
BOOK YOUR FREE CALL WITH A GOOGLE RE-MARKETING EXPERT

Other Packages Available

Google Shopping Campaign

Google Shopping Ads - £699 mmf & £1,200 one-off build fee

This package is designed for customers that want to generate sales from their e-commerce store. Google Shopping appears at the top of Google with a picture, price, rating, etc. so your customers can buy your products straight away. Your products and services will show at the top of Google’s Search Network, Google’s Video network (Youtube) & Google’s Display Network.

What do I get for my money?

What Do You Get For Your Money?

  • The setting up of your Google AdWords search campaign or amendment of a present one.
  • Setting up your Google AdWords Display Network campaign or amendment of a present one.
  • The setting up of a Google Analytics account or reviewing a present one.
  • Setting up of a comprehensive Google Re-marketing campaign.
  • The setting up of a Google Shopping Campaign.
  • Help to install the tracking code for Google Analytics on your website via yourself or your webmaster.
  • Full Google AdWords management.
  • Full bespoke website reporting monthly via Google Analytics
Free 1-2-1 Google Shopping Campaign Review

Your Free 1-2-1 Google Shopping Campaign Review

The free 1-2-1 review of your Google Shopping Campaign’s performance will be with a Google Shopping certified individual. They will analyse your Google Merchant Centre and Google Shopping campaign and talk through the bullet-points below.  As this review is with a real person you will be able to ask questions to gain a better understanding.

  • Product inventory: Does it contain the right information?
  • Product imagery: Is it optimised?
  • Data feed: Is it set-up correctly?
  • Google Merchant Centre: Is it set-up correctly and optimised?
  • Are you using the correct CSS (Comparison Shopping Service)?
  • Google Ads account: Is it linked to the Google Merchant Centre and working correctly?
  • Google Shopping campaigns: Are they optimised?
  • Shopping campaign: Are the bids correct, and targeted correctly?
  • Are your Google Shopping Ads tracked by Google Analytics?
  • Are you getting an optimum return on your investment?

BOOK YOUR FREE CALL WITH A GOOGLE SHOPPING CAMPAIGN EXPERT

What other costs can I expect?

Just the budget you want to spend on your monthly campaign(s)

Our Guarantee to you

You will deal with a real person.
They will personally get to know your company.
The service will be flexible and tailored to your company.
The service will be professional, honest and reliable.

If we fall short of this guarantee in any way, we will fix the issue and give you 3 months of free management.
Before working with Sandi at Ad-Extra our Google spend was pretty hit and miss and we seemed to pay a lot for limited results in terms of traffic and conversions. Over the last 18 months Sandi has refined and re-organised our campaigns, streamlined our results and improved traffic and conversions hugely whilst reducing our spend significantly. Without expert knowledge, Google Ads can literally drink up any budget and provide very little in terms of results, but with Sandi's expertise we soon started seeing a much more controlled spend and our enquiries have multiplied ten-fold! Thoroughly recommend!Cannelle MedispaOctober 14, 2021
Brilliant customer service. They take time to explain what's what and how it works etc. Monthly or bi monthly online meetings to discuss the ads account. Very knowledgeable. Highly recommended.Yvonne PooleAugust 31, 2021
We chose Ad-Extra as our Google advertising partner more than two years ago and have never looked back. The team are extremely knowledgeable and a pleasure to deal with.tom needhamDecember 7, 2020
Ad-Extra translate the confusing world of on line advertising into something I can both understand and manage. They feedback our performance and proactively make recommendations.John WNovember 11, 2020
Ad-Extra are my go to experts on Google Advertising. I have used them many times and they always make sure you are getting good return on your advertising spend.Niki PeachNovember 6, 2020
The Ad-Extra team have built Google Adwords campaigns for a number of my clients and I am always impressed by their knowledge, enthusiasm and care. We have seen some excellent results and I would not entrust my Adwords campaigns to anyone else. Highly recommended!Claire FryerNovember 2, 2020
Fantastically fast support from Dominic this morning, sorted our Google Business pages out in half and hour so I can now get on and post. He also gave some great advice on what data to capture and measure on Google Analytics. Highly recommend.Deborah WhiteleySeptember 25, 2019
Dominic and his team have been responsive to our needs of our business, they are knowledgeable and responsive to our needs. highly recommended.Tom McEwanJuly 17, 2019
Excellent overhaul of our Google advertising campaign, creating a good structure for a complex overall campaign and great attention to detail on an ad-byad basis. Excellent strategic advice also. Many thanks!Walk the StormMarch 25, 2019
If you want to understand Google My Business and know more around how Google can benefit your business then speak to Dom as he will deliver the information in a clear & concise manner and really help you understand how these tools can help power your business.Alex HardingFebruary 13, 2019
When it comes to all things Google - Dominic is the man to talk to!l slocombeFebruary 11, 2019
Very helpful and professional serviceAbbeygate Locksmiths TVJanuary 23, 2019
Brilliant! I now totally get it and Hazel was amazingDani Boyd WatersJuly 10, 2018
I attended the ‘How to get Google to love you’ workshop hosted by Ad Extra. It was an eye opening experience with Dom sharing many valuable tips and advice.I would recommend anyone in business attend one of his workshops. There is something for everyone whether you want to try managing your own SEO and Google advertising or if you simply want a better understanding of what will be important for your business and gain a competitive advantage.Thank you Dom, this not only allows me to implement these great techniques into my web activity but means I can confidently refer you to clients moving forward who will benefit from your expertise.DougieMarch 16, 2018
Dominic has been great has helped us fix our campaign and we are doing great so farTahir HussainDecember 21, 2017
Google, since working with Ad Extra, has become our main source of new business. Dominic interacts with us as little or as much as we need to carefully tune our Google settings to attract as much interest in the specific geographic regions as we need. I wouldn't hesitate to recommend Ad Extra to anyone looking for more business!Luisa KeigDecember 11, 2017
I have worked with the team at Ad-Extra on a few projects and with a few clients now and can't fault them.Not only are they knowledgeable, but they are great to work with.Open, clear, honest and upfront. 100% trusted, highly recommended.Pippa LoveridgeNovember 12, 2017
I attended a workshop on Google My Business recently, and I can honestly say it was a fantastic experience. Dominic was incredibly knowledgeable, provided a lot of information and tips and answered a barrage of questions with a smile. An essential course if your are looking to win business locally. I could not recommend him highly enough!Charlotte HayeOctober 24, 2017
Excellent service and results. Would highly recommend.Max RasoolOctober 23, 2017
We use Ad-Extra services for a few of our businesses, could not recommend them more. Super Friendly and Great knowledge about how to build an online presence.Adam MiddeltonOctober 19, 2017
I have worked with Dominic and also attended attended some of his training courses and always been amazed at the professional way they work and the great results they deliver .Definitely recommend them !Rob DonnellyOctober 13, 2017
A great training session on Google Adwords, many thanks Dominic.Lisa VassalloOctober 12, 2017
Made the navigation of my adword campaign a lot smoother than I had anticipated, onwards and upwards, thank you for assistance it is appreciatedMaya Hale HolidaysMay 22, 2017
I have worked with Dominic and the team for more coming close to a year now. The work he has done has transformed my presence on line. Responsive and cost effective. It really is five stars.Graham HoltomJuly 13, 2016
Ad Extra Ltd were fantastic in helping us improve our google search results. After a very short time we were already noticing a massive difference in our organic and paid results. In return we were receiving so many more enquiries. We are still working with them and the results are always getting better and better!Dan TridiniJune 22, 2016
Just started to work with Dominic at Ad-extra and have been very impressed with the responsiveness of the service and how hassle free the process has beenPeter NeighbourJune 2, 2016
Have had Dominic and team working on analytics and ads and the service has been excellent.Dale BevingtonMay 31, 2016
We have been using Ad-Extra for our google AdWords for over a year. We have seen the number of enquires increase substantially. I would not hesitate to recommend Ad-Extra.Ben DawesMay 31, 2016
Ad-Extra manage my company's search engine optimisation. I find them friendly, helpful and responsive. I am happy to recommend them.Kate BatchelorMay 31, 2016
david eddinsMay 31, 2016

Schedule a call with one of our Google Ads experts - BOOK NOW
call us on 0330 3200730; or email us at info@ad-extra.com

*All prices are exclusive of VAT

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