Google Ads Management Services
Our team of digital marketing experts are here to help you maximise your reach and return on investment from your Google Ads campaigns. Below you can discover the methods available to reach potential customers, encourage the right ones to connect with your business, and how much each managed service and add-on costs.
How Much Does Ad-Extra Google Ads Management Cost?
You may just be starting with Google Ads or have tried them already but realise it's time to bring in professional help. Ad-Extra charges a one-off build fee which covers building the Google Ads campaigns and Google Analytics set-up. Following the build, we charge a monthly management fee (mmf) to cover optimisation, review and reporting.
We offer a variety of Google Ads packages and add ons which can be tailored, mixed and matched to suit your business marketing goals. Each of these requires further work to build and manage efficiently. For full details see below.
There is no contract term at Ad-Extra. Our logic is simple. If you see a benefit to your business, you'll want to remain a client.
Entry Level Google Search Network Campaign
Entry Level - Google Search Ads - £500 one-off build fee & £199 mmf
This is designed for companies that want to get their products or services to show at the top of Google’s Search Network. Search Network is the one you use every day whenever you type or talk into Google. When you've done so, you may notice at the top of Google some listings have a little ‘Ad’ box icon next to them? This is where your Google Ads PPC (Pay Per Click) ads would appear.
The package is an entry level package for all our customers. Sole traders and small businesses, who only need a handful of campaigns (up to six) and ads, may wish to start with this package only. We recommend a starting budget for the campaigns of £300pm which will be paid directly to Google.
Add-on Package - Google Video Ads Campaign
Google Video Ads - Additional £100 mmf & £150 one-off build fee
This package is designed for businesses who wish to have a marketing presence on Youtube and is combined with the Entry Level package. You will need to have your own Youtube Channel, with relevant videos, that we can use to take advantage of the Video Ads package.
Add-on Package - Google Display Network Campaign
Google Display Network Ads - Additional £100 mmf & extra £150 one-off build fee
This package is designed for businesses who wish to have a marketing presence on the Display Network with eye-catching image ads, and is combined with the Entry Level package. You will need to provide high quality images and preferably at least one video for the ads to work effectively.
Add-on Package - Performance Max
Google Performance Max Campaign - Additional £100 mmf & extra £150 one-off build fee
This package is designed for businesses who want to find more converting customers across all of Google's channels including YouTube, Display, Search, Discover, Gmail and Maps, and is combined with the Entry Level package.
Performance Max are new goal-based campaigns that allow advertisers to access all their Google Ads inventory from a single campaign. You will need to provide high quality images and preferably at least one video for the ads to work effectively.
Add-on Package - Lead Pages
Lead Pages (Custom landing pages) - Additional £100 mmf & extra £150 one-off build fee
This package is designed for specific businesses who need custom-made landing pages for their ads account, without having to make costly changes to their existing website.
Lead Pages are combined with the Entry Level package.
Add-on Package - Google Re-marketing
Google Remarketing Ads - Additional £300 mmf (which includes the Display Add-on) & extra £200 one-off build fee
This package is designed for businesses who wish to market to potential customers who have previously interacted with them. It needs to be combined with both the Entry Level campaigns AND the Display package add-on.
Other Packages Available
Google Shopping Campaign
Google Shopping Ads - £699 mmf & £1,200 one-off build fee
This package is designed for customers that want to generate sales from their e-commerce store. Google Shopping appears at the top of Google with a picture, price, rating, etc. so your customers can buy your products straight away. Your products and services will show at the top of Google’s Search Network, Google’s Video network (Youtube) & Google’s Display Network.
What other costs can I expect?
Just the budget you want to spend on your monthly campaign(s)
Our Guarantee to you
You will deal with a real person.
They will personally get to know your company.
The service will be flexible and tailored to your company.
The service will be professional, honest and reliable.