Google Ads Management Services
Our team of digital marketing experts are here to help you maximise your reach and return on investment from your Google Ads campaigns. Below you can discover the methods available to reach potential customers, encourage the right ones to connect with your business, and how much each managed service and add-on costs.
How Much Does Ad-Extra Google Ads Management Cost?
You may just be starting with Google Ads or have tried them already but realise it's time to bring in professional help. Ad-Extra charges a one-off build fee which covers building the Google Ads campaigns and Google Analytics set-up. Following the build, we charge a monthly management fee (mmf) to cover optimisation, review and reporting.
We offer a variety of Google Ads packages and add ons which can be tailored, mixed and matched to suit your business marketing goals. Each of these requires further work to build and manage efficiently. For full details see below.
There is no contract term at Ad-Extra. Our logic is simple. If you see a benefit to your business, you'll want to remain a client.
Entry Level Google Search Network Campaign
Entry Level - Google Search Ads - £500 one-off build fee & £199 mmf
This is designed for companies that want to get their products or services to show at the top of Google’s Search Network. Search Network is the one you use every day whenever you type or talk into Google. When you've done so, you may notice at the top of Google some listings have a little ‘Ad’ box icon next to them? This is where your Google Ads PPC (Pay Per Click) ads would appear.
The package is an entry level package for all our customers. Sole traders and small businesses, who only need a handful of campaigns (up to six) and ads, may wish to start with this package only. We recommend a starting budget for the campaigns of £300pm which will be paid directly to Google.
What Do You Get For Your Money?
- Setting up your Google Ads PPC search campaigns (a maximum of six) – or amendment of a current search account.
- The setting up of a Google Analytics account – or reviewing a present one. (note that from 1st July 2023, only GA4 Analytics will be available)
- Help to install the tracking code for Google Analytics (GA4) on your website via yourself or your webmaster.
- Full Google Ads management.
- Complete reporting via Google Data Studio.
- Regular 1-2-1 online conference calls with your Ad-Extra Google expert to review progress.
Your Free 1-2-1 Google Ads Review
We offer a free 1-2-1 review of your current Google Search Network Ads campaigns performance. A Google Search Network certified individual analyses your Google Ads account, then talks through their findings below. As this review is with a real person, you’ll be able to ask questions to gain a better understanding.
- Google Search Network Ads campaigns: Are they optimised?
- Are the bids correct?
- Where do your Ads appear?
- What is the position of your Ads in the Google Ads Auction?
- Where and to whom are your Ads targeted?
- Do you have Ads extensions set up and optimised?
- Is appropriate conversion tracking set-up?
- The click-through rate you are achieving, and are you getting relevant clicks?
- Which devices are your Ads appearing on?
- What days and times are your Ads showing?
- We’ll check your Google Ads accounts are linked to the required products and working correctly.
- Are your Google Search Network Ads tracked by Google Analytics?
- Are you getting an optimum return on your investment?
Add-On Package - Google Search Network Campaigns
Extra Google Search Campaigns - Additional £100 mmf & £150 one-off build fee
This package is designed for bigger businesses with a larger marketing budget. Combined with the Entry Level package, it consists of a maximum of 12 campaigns.
What Do You Get For Your Money?
- Setting up your Google Ads PPC search campaigns (a maximum of 12)
- Full Google Ads management.
- Complete reporting via Google Data Studio.
- Regular 1-2-1 online conference calls with your Ad-Extra Google expert to review progress.
Add-on Package - Google Video Ads Campaign
Google Video Ads - Additional £100 mmf & £150 one-off build fee
This package is designed for businesses who wish to have a marketing presence on Youtube and is combined with the Entry Level package. You will need to have your own Youtube Channel, with relevant videos, that we can use to take advantage of the Video Ads package.
What Do You Get For Your Money?
- Google Video Campaigns in addition to entry level campaigns.
- Setting up your Google Video Campaign, or amendment of a current one.
- Full Google Video Ads campaign management.
- Complete reporting via Google Data Studio.
- Regular 1-2-1 conference calls to review progress with your Google expert.
Your Free 1-2-1 Google Video Ads Review
The free 1-2-1 review of your Google Video Ads Campaign’s performance will be with a Google Video certified individual, who will analyse your Google Ads account and talk through the below. As this review is with a real person, you’ll be able to ask questions to gain a better understanding.
- Google Search Network campaigns: Are they optimised?
- Are the bids correct?
- Where do your Ads appear?
- Where and to whom are your Ads targeted?
- Do you have conversion tracking set-up?
- What click-through rate are you getting?
- Are you getting relevant clicks?
- Which devices are your Ads appearing on?
- What days and times are your Ads showing?
- Is your Google Ads account linked to the required products and working correctly?
- Are your Google Video Ads tracked by Google Analytics?
- Are you getting an optimum return on your investment?
Add-on Package - Google Display Network Campaign
Google Display Network Ads - Additional £100 mmf & extra £150 one-off build fee
This package is designed for businesses who wish to have a marketing presence on the Display Network with eye-catching image ads, and is combined with the Entry Level package. You will need to provide high quality images and preferably at least one video for the ads to work effectively.
What Do You Get For Your Money?
- Google Display Network Ads campaigns in addition to entry level campaigns.
- Help to install the tracking code for Google Analytics (GA4) on your website via yourself or your webmaster.
- Full Google Ads management.
- Complete reporting via Google Data Studio.
- Regular 1-2-1 conference calls to review progress with your Google expert.
Your Free 1-2- Google Display Ads Review
Your free 1-2-1 review of your Google Display Network Ads campaign’s performance will be with a Google Display Network certified individual who will analyse your Google Ads account and talk through the information below. As this review is with a real person, you’ll be able to ask questions to gain a better understanding.
- Google Display Network campaigns: Are they optimised?
- Are the bids correct?
- Where does your Ad appear?
- Where and to whom are your Ads targeted?
- Are your Search and Display campaigns separate?
- Do you have conversion tracking set-up?
- What click-through rate are you getting?
- Are you getting relevant clicks?
- Which devices and websites are your Ads appearing on?
- What times and days are your ads showing?
- Google Ads account: Is it linked to the required products and working correctly?
- Are your Google Display Network Ads tracked by Google Analytics?
- Are you getting an optimum return on your investment?
Add-on Package - Performance Max
Google Performance Max Campaign - Additional £100 mmf & extra £150 one-off build fee
This package is designed for businesses who want to find more converting customers across all of Google's channels including YouTube, Display, Search, Discover, Gmail and Maps, and is combined with the Entry Level package.
Performance Max are new goal-based campaigns that allow advertisers to access all their Google Ads inventory from a single campaign. You will need to provide high quality images and preferably at least one video for the ads to work effectively.
What Do You Get For Your Money?
- Set up of your Performance Max campaign, in addition to Entry Level campaigns, including relevant asset groups.
- The setting up of a Google Analytics (GA4) account, or reviewing a current one.
- Help to install the tracking code for Google Analytics (GA4) on your website via yourself or your webmaster.
- Full Google Ads management.
- Complete reporting via Google Data Studio.
- Regular 1-2-1 conference calls to review progress with your Google expert.
Add-on Package - Lead Pages
Lead Pages (Custom landing pages) - Additional £100 mmf & extra £150 one-off build fee
This package is designed for specific businesses who need custom-made landing pages for their ads account, without having to make costly changes to their existing website.
Lead Pages are combined with the Entry Level package.
What Do You Get For Your Money?
- Maximum of three lead pages built in addition to Entry Level Google Search Ads.
Add-on Package - Google Re-marketing
Google Remarketing Ads - Additional £300 mmf (which includes the Display Add-on) & extra £200 one-off build fee
This package is designed for businesses who wish to market to potential customers who have previously interacted with them. It needs to be combined with both the Entry Level campaigns AND the Display package add-on.
What Do You Get For Your Money?
- Setting up your Google Re-marketing campaign, or amendment of a current one.
- The setting up of a Google Analytics (GA4) account, or reviewing a current one.
- Help to install the tracking code for Google Analytics on your website via yourself or your webmaster.
- Full Google Ads management.
- Complete reporting via Google Data Studio.
- Regular 1-2-1 conference calls to review progress with your Google expert.
Your Free 1-2-1 Google Re-Marketing Ads Review
Your free 1-2-1 review of your Google Re-marketing Ads campaign’s performance will be with a Google Re-marketing certified individual who will analyse your Google Ads account and talk through the below. As this review is with a real person, you will be able to ask questions to gain a better understanding.
- Google Re-marketing campaigns: Are they optimised?
- Are the bids correct?
- Where do your Ads appear?
- Where and to whom are your Ads targeted?
- Do you have conversion tracking set-up correctly?
- What click-through rate are you getting?
- Are you getting relevant clicks?
- Which devices are your Ads appearing on?
- What times and days are your ads showing?
- Google Ads account: Is it linked to the required products and working correctly?
- Are your Google Re-marketing Ads tracked by Google Analytics?
- Are you getting an optimum return on your investment?
Other Packages Available
Google Shopping Campaign
Google Shopping Ads - £699 mmf & £1,200 one-off build fee
This is our top level package and is designed specifically for customers who want to generate sales from their e-commerce store. Google Shopping appears at the top of Google with a picture, price, rating, etc. so your customers can buy your products straight away.
Your products and services will show at the top of Google’s Search Network, Google’s Video network (Youtube) and Google’s Display Network. This package includes all of the above add on packages, as required by the customer, i.e. search, display, video, performance max and re-marketing.
What Do You Get For Your Money?
- The setting up of your Google Ads search campaign or amendment of a present one.
- Setting up your Google Ads Display Network campaign or amendment of a present one.
- Setting up your Google Ads Video Network campaign or amendment of a present one.
- Setting up your Google Ads Performance Max campaign or amendment of a present one.
- Setting up of a comprehensive Google Re-marketing campaign.
- The setting up of a Google Shopping Campaign.
- The setting up of a Google Analytics (GA4) account or reviewing a present one.
- Help to install the tracking code for Google Analytics GA4 on your website via yourself or your webmaster.
- Full Google Ads management.
- Complete reporting via Google Data Studio.
Your Free 1-2-1 Google Shopping Campaign Review
The free 1-2-1 review of your Google Shopping Campaign’s performance will be with a Google Shopping certified individual. They will analyse your Google Merchant Centre and Google Shopping campaign and talk through the bullet-points below. As this review is with a real person you will be able to ask questions to gain a better understanding.
- Product inventory: Does it contain the right information?
- Product imagery: Is it optimised?
- Data feed: Is it set-up correctly?
- Google Merchant Centre: Is it set-up correctly and optimised?
- Are you using the correct CSS (Comparison Shopping Service)?
- Google Ads account: Is it linked to the Google Merchant Centre and working correctly?
- Google Shopping campaigns: Are they optimised?
- Shopping campaign: Are the bids correct, and targeted correctly?
- Are your Google Shopping Ads tracked by Google Analytics?
- Are you getting an optimum return on your investment?
What other costs can I expect?
Just the budget you want to spend on your monthly campaign(s)
Our Guarantee to you
You will deal with a real person.
They will personally get to know your company.
The service will be flexible and tailored to your company.
The service will be professional, honest and reliable.
Schedule a call with one of our Google Ads experts - BOOK NOW
call us on 0330 3200730; or email us at info@ad-extra.com
*All prices are exclusive of VAT