Is my Google Ad allowed to show if someone types in my competitor’s name?
This topic has come up twice already this week, and the simple answer is yes.
Example, if a competitor of yours is called ‘Fred Flintstone stone masons’ then you can use these words or variants of these word to show your ad.
However, what you can’t do is have ‘Fred Flintstone stone masons’ appear in the ad, if it is a trade mark. The ad that appears simply need to outline who you are and what service you offer.
Should you have your competitors name in your keyword list?
There is a lot of discussion around this topic on the web about the pro’s and con’s, however its best to talk directly to your Google AdWords specialist who will be able to advise.
Please feel free to give Ad-Extra.com Ltd a call 0118 9723411 if you’re unsure and need help. Or please visit our website. https://www.ad-extra.com/google-adwords-management/