We have been testing the new Google Post feature which allows you to post direct on Google My Business to help your business stand out.
During testing, we have noticed something very interesting is happening when searching on a desktop the posts appears to be removed after 7days, however on a mobile search they are still visible. At this stage, we don’t know how long they will stay on a mobile search as our test post has been there for 14 days so far.
One exception to this is events, if you have an event in the future it will stay on both mobile and desktop until the event date has passed.
At present the Google My Business help center does not give any guidelines or information on the above so we will keep you updated on our findings.
It is always a good idea to keep any post fresh and relevant, no matter which platform you use, Google, Facebook, LinkedIn or Bloggs so posting new content weekly would be a good habit for any business.