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Google PPC 2017-11-07T12:30:53+00:00

What Is Google PPC?

Google AdWords advertising is a simple tool that allows businesses and organisations to advertise specific services online. Google PPC ads are different to normal, organic search results, and will feature an orange ‘ad’ tag displayed in the corner. The ads will feature at the top of the Google search for their chosen keyword. This means that businesses who are willing to pay competitive rates for advertising will be featured more prominently by the search engine, resulting in more warm leads for you.

How Does Google AdWords Work?

 

Google AdWords works by having you bid against other marketers on how much you’re willing to pay every time a searcher clicks on your ad. If you are one of the highest bidders, your advert will be shown Google AdWords advertising is a pay per click model, so you only pay when a searcher clicks, not when you show up. Your advert will be displayed on Google searches that match the keywords you have paid for. Optimised Google PPC ads will perform much better than basic Google display ads.

 

To help you understand what we mean, we have an example campaign to show you. This is a Google Adwords advertising campaign created and managed by AdExtra for a company called Archway Business Solutions. This business sells and services printers and photocopiers, and so one of their main keyword phrases is ‘photocopier repair Reading,’. Our Google PPC campaign for them ranks the ad in the 1st position on desktop searches, and the second position for mobiles, so it is the first thing people see when they search for ‘photocopier repair Reading’.

 

Desktops Ads

The desktop ad for Archway is very specific to the search terms. For example:

 

 

  • The headline matches the search text
  • The second part of the headline gives a personal, local touch
  • The URL relates to the search
  • The ad text is relevant and includes the search text
  • The USP’s are highlighted
  • The services offered are highlighted clearly

 

The ad, once clicked goes to a specific landing page on the Archway Business Solutions website and we track all the actions taken through Google Analytics.

 

Mobile Ads

The mobile ad is also specific to the search, but structured slightly differently to fit the format. So instead, here we see:

  • The headline corresponds to the search text
  • The second part of the headline gives the personal, local touch
  • The URL relates to the search
  • The ad text is relevant and include the search text
  • The USP’s are highlighted
  • The call button is the call to action

Notice the difference in the search text on a mobile. It has become the norm to search without a town name since your device already knows where you are.

The ad, once clicked goes to a specific landing page on the Archway Business Solutions website and we track all the actions taken through Google Analytics.