Google Remarketing and YouTube
Google remarketing is now available to those who have watched one of your video on your YouTube channel.
Previously you could remarket to your YouTube users using YouTube ads, however you are now able to remarket to them using Google search ads as well.
Example: If someone has watched a video on your YouTube channel this information is captured and you can remarket to this audience. When they go to Google and search a specific categories/product your ad can appear.
This could have great implication for companies that rely on video’s as part of the sales funnel.