Are they important – The simple answer is yes!
More and more people look at reviews when deciding to buy a product or service, so it is very important to make sure you ask your customers to leave you a review.
What should I do with the reviews?
It is very common for companies to receive reviews but never reply to them unless they are a bad review. Google likes interaction so always reply to a review, think of it this way, if someone calls and says how much they liked the service you provided you naturally say thank you. However, I see many great reviews left with no response from the company, interaction is the key.
Google reviews can also appear alongside your Google Ads if you are running Google Ads, now if you have a good star rating this is a great way to get more relevant high-quality clicks.
How do I get my customer to leave me a review?
Here is the procedure to create a link that opens your review box so customer can easily leave you a review. https://support.google.com/business/answer/7035772?hl=en-GB
Hope that is helpful and if you really want to know how you can get the most from Google My Business please see our next workshop date and venue https://www.ad-extra.com/google-my-business-training/