If you’ve been looking into advertising your business online, or even just growing your online presence a bit beyond what it is now, then you may have thought about Google Ads. In fact, you might have read some of our previous blogs on strategies for Google Ads, and how each one could help your business. And maybe, just maybe, you’ve made the decision to give it a go. Which is great! But how exactly do you do that? Well, the first thing you will need to do is create an AdWords account – which is exactly what todays blog is all about.
Set Up Your Account
- Sign Up – Before you can go spending money on campaigns, you need to get your Google AdWords account set up. So, first things first, click on this link here to go to the main Ads page, and click ‘start now’. This will take you to the account sign up page for Google Ads. Here you’ll be prompted to use an existing Gmail account to sign up, or be asked to create a Google username for your ads. You’ll also be asked to choose a password.
- Verify – If you decide to use an existing Google account to create your Ads account, then you can skip ahead to step 3. But if you chose to create a new Google account, then you will need to verify it before you can use it. This is just an email with a link to click, so it shouldn’t take along at all – and once it’s done you’ll be able to sign in with your username and password.
- Set Up Your First Campaign – The first thing you will see when you log in is a prompt to create your first campaign. You can choose your campaign settings (like the name for it, audience, language, location, network settings, budding and budget options) here just by following the set-up process. You’ll need to enter the basic information here to be move forward, but you don’t have to go live yet. Just click ‘save and continue’ when you’re done to move on.
- Billing Preferences & Time zones – Before you can set any campaign to go live, you need to be able to pay for it. This means you need to go into your billing preferences and choose the country and location of your billing address. You’ll also be asked if the account is for business or an individual, and be prompted to choose your currency and your time zone. You can’t change these once you’ve set them, so take your time and make sure you’ve got them right. When you’re happy, click save and continue.
It really is as easy as that! Your Ads account is now all set up and ready for you to start advertising. But we advise you to hold fire for just a little longer. There are still a few more things you can do in the set up phase that will dramatically improve the performance of your ads in the long run.
Optimise Your Ads
We’ve already covered the basic set-up procedure for Google Ads, but now we want to take you through some of the more advanced set-up features. This should only take you around 10 minutes to do, but will make sure your ads are optimally set up and easy to track – so you will always know where your money is being best spent.
Link Google Analytics: If you’re looking at online advertising then you will probably already have Google Analytics set up on your website. This helps you track traffic, conversions, goals and unique metrics. But did you know that you can link your Google Analytics to your Google Ads? Linking them together makes tracking, analysing and reporting between channels and campaigns much easier, since you can view them all in one place. All you need to do is go into the Google Analytics dashboard and select ‘link account’.
Add UTM Codes: UTM stands for Urchin Tracking Module, and these codes are used by Google to track any activity associated with a specific link. You’ve probably seen them before — it’s the part of a URL that follows a question mark (“?”). UTM codes will tell you which offer or ad led to a conversion, so that you can track the most effective campaigns and focus on them.
Set Up Conversion Tracking: This one does what it says on the tin – it tells you exactly how many customers or leads you’ve acquired from your campaigns. You don’t have to set it up, but if you don’t then you will be constantly guessing the ROI of your campaigns. So we recommend you do, so that you can track activity, sales and clicks on your website and ads in one place.
Integrate Your Google Ads With Your CRM: There is something to be said about keeping all of your data in one place where you can track, analyse, and report on it. If you already use a CRM system to track contact data and lead flows, then integrating Google Ads is a no brainer. It allows you to track which ad campaigns are working for your audience, so that you can put more effort into the campaigns that perform.
If all of that sounds a bit complicated, don’t worry. You’re not alone. At Ad-Extra, we work with business owners who know they need to do something different with their Google Ads campaigns, but they aren’t sure what. We can help you create thorough, effective campaigns that outperform your previous efforts, and manage their ongoing performance for you. To find out more, just get in touch with the team today.