If you run a Google My Business page for your business (and if you don’t, where have you been?), you might notice some changes soon – particularly if you have the messaging function turned on. Google has been very sly with this latest feature, and hasn’t made a big announcement about what it’s doing. Instead, they’ve just been getting on and rolling it out.
But what is this amazing new function? I hear you ask.
It’s a big, blue button with the words ‘Get A Quote’ written on it. And today, I want to tell you what it means and why you should care.
What Is The ‘Get A Quote’ Button?
This button was first spotted by a lady called Joy Hawkins, who runs a business called Sterling Sky. She was nice enough to share a screenshot on Twitter:
This button appears in all branded searches, and in mobile search results when the business name is searched for. When clicked, this handy call-to-action button will allow users to send you a message directly to request a quote for your service, or ask a question. It’s quite simple really, but it could be a game-changer. And in case you were wondering – on the desktop the button is blue, while on mobile it’s white.
Why Does This Button Matter?
Put simply, because this button will get you noticed online. Users are overwhelmed with information online, and it can be a challenge to get their attention long enough to pull them onto your website. This button provides users with a big focal point as soon as the page loads, drawing their eye to your page and making it easy for you to convert them. If you are lucky enough to have one of these buttons, you are bound to receive messages through Google Messaging. So make sure you’re prepared to respond!
So How Do I Get One?
Well, herein lies the problem, because you can’t go in and activate it, or request one from Google. Instead, you need to have the messaging function turned on in your Google My Business account, which allows customers to send you an instant message. Of course, you have to be eligible for this service first!
If you’re not sure how to turn on the messaging function, it’s a simple, 3-step process:
- Log in to the Google My Business app on your phone.
- If you run multiple locations, choose the location you would like to manage.
- Select Customers > Messages > Turn On
Once you’ve turned on messages, you can go back to customer > messages to see all messages from your customers in chronological order. To activate this feature you will need to have the Google My Business App installed on a mobile device – either Android or Apple.
Once you have that activated, Google will automatically activate that big shiny button. Within minutes.
At Ad-Extra, it’s our job to keep up with what Google are doing so that we can pass the info on to you. This includes new additions like the ‘Get a Quote’ button, which we will be urging all of our clients to get on board with right away. The benefits of this new change could be huge, and since it’s so simple to set up, it’s a no-brainer to get it up and running. If you choose to have us manage your Google My Business listings, we can even manage and respond to the messages you get as a result, delivering you warm, qualified leads on a regular basis. If you would like to find out more, just get in touch with us today.