At AdExtra, we bang on a lot about Google Analytics. After all, it’s one of the service areas we offer, so why wouldn’t we? But if you’re not familiar with what Google Analytics is, it can all seem like double Dutch. So, today we wanted to take a second and talk about what Google Analytics is, what it does for your business and why you should be using this amazing tool. So without any further ado, let’s dive in!


So What Is Google Analytics? 

Google Analytics is one of Google’s suite of products, designed to help businesses grow. This particular tool is all about improving the information you can get about your web performance, and helps you track and measure traffic on your website. You can also use it to generate some pretty detailed reports, which can show you where your visitors came from, what pages they visited (and in what order) and how long they stayed on each page. All of this breaks down into easy to understand graphs and data, so it’s never been easier to understand how your website is performing and where you could improve. Basically, Google Analytics is a business analytics toolbox that can give you what you need to make your website a success.


So Why Should I Use Google Analytics? 

That’s all well and good, but what could your business gain from Google Analytics? It’s a fair question, and we’ve got a couple of results you could see if you took advantage of it:


Find Out Exactly How People Come To You: John Wanamaker once said, ‘Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.’ And while that may seem a lot, it’s sadly true for most businesses. But Google Analytics has a tool called ‘acquisitions’, which is devoted to showing you exactly how your visitors found you and what channel they came from. So you can see how many people came to your website after clicking on a link in search results, how many came from links shared on social media, or your paid ads, or even how many typed your website address in directly. This helps you invest in the channels that are actually bringing you returns.


You Gain Data On Exactly Who’s Visiting Your Website: Most websites don’t need to reach everyone. In fact, you probably have a specific type of visitor in mind who you want to drive to your website, who will be the most valuable to your business. Google analytics lets you really dig down into the demographics of the people who visit your website. You can see their demographics, geography and even their general interests online. This helps you build a complete profile of your current visitors, and means you can tweak your approach if you aren’t attracting the right kind of people.


You Can Track Your Conversions: Want to know how many people who visit your website actually go on to buy? Google Analytics can tell you. You can configure conversion tracking within Google Analytics to measure whatever action you need. So if your definition of a successful conversion is someone signing up to your newsletter, filling out a form, downloading a product or making a purchase, you can. This data is invaluable to most businesses, as it helps you see what is working on your website to achieve those conversions, and what isn’t.


Automatically Generate Reports: When we say automatically, we mean automatic. Google Analytics has a feature that significantly reduces the work needed to put the data it collects into spreadsheets, documents or even reports websites. All you need to do is embed a simple line of code into your website. Once you’ve done that. Google Analytics can take the data it’s collecting and populate those documents for you – no effort involved! It’s never been easier to generate performance reports for your website.


AdExtra are your Google Analytics partners, on hand to help you with every single aspect of your analytics journey. Whether that’s setting up your very first account or understanding what the reports mean, our Google Analytics experts can guide you through the process. Or, if you don’t have the time (or the inclination), AdExtra can do all the hard work for you, so you can enjoy Google Analytics advanced features without the hassle of managing it yourself. For more information, all you have to do is get in touch with us today.