We talk a lot about Google My Business. Which isn’t surprising, since it’s one of the things we specialise in. But it still surprises us just how many business owners out there don’t know what a Google My Business listing is, what the point of one is, and why they should make sure they have one. Or that it doesn’t have to be a big investment of time and money – that all it takes is a little time to set up and you can be reaping the benefits. If that sounds like you, then you’re reading the right blog post, because today we’re going to look at why your business needs a Google My Business listing in 2020.
Increase Your Exposure Online
When it comes to being found online, you need to get your name out there as much as possible. There are a lot of different ways you can do this, and each one will bring you a certain amount of exposure. Google My Business is a fantastic tool for increasing your exposure online, mainly because it is owned and run by Google themselves, and so often gets priority in search results. This means your business listing will start to appear for any search terms that are related to the services you provide, and encourage more clicks.
Engage With Your Customers
Gone are the days when customers were happy interacting with a faceless corporation. Modern-day customers care about who they buy from, and are looking to actively engage with businesses. Luckily, tools like Google My Business can do just this. Actively using Google My Business means you can reply to customer reviews and engage in a discourse, not to mention the instant messenger features mean your customers can get in touch with you to ask questions instantly, and you can respond. This kind of back and forth is important to customers who are sitting on the fence, and can improve your business too.
You Will Show Up In Map Results
Getting features in Google Maps is a great way to let your customers know where you are. If you have a physical location you want customers to come to, then this can help them get directions and find you. Studies have shown that when it comes to finding physical premises, more and more customers are searching within the maps app to find places nearby. If your GMB listing is active, then you will appear on any map search in the area, promoting your business further.
Get More Customer Reviews
Reviews are the lifeblood of many businesses. Research has shown that over 90% of people will check for reviews before they decide to work with a business, or even reach out to ask a question. 84% of people also trust online reviews as much, if not more than personal recommendations. This means you need to attract as many of them as possible, and Google My Business makes that easy. A GMB listing gives you a place to direct customers to leave you a review, and thanks to its simple 5-star system, the process is simple and quick for customers. The more reviews you can get and showcase through a Google My Business listing, the more success your business will see.
At Ad-Extra we understand just how important Google My Business is for businesses, and how to make it work for you. Our team of experts can help you claim your listing, get it set up properly and run ongoing maintenance, managing your reviews, posting articles, responding to messages and generally making sure you get the most out of your listing, If you would like to find out more about Google My Business, or what we can do for you, just get in touch with the team today.