Google My Business listings have been around for a long time – but it’s only in the last few years that they have really become popular. Now we are seeing record numbers of businesses claiming their listings and actively using them, all in the name of being found by their customers online. But if you’re new to the world of Google My Business, then it can all seem a bit confusing, but don’t worry – we’ve got you covered. In this blog, we’re going to show you how to truly optimise your Google My Business listings to get the best results possible – and explain why you would want to make those changes along the way.
Just like traditional SEO, your GMB will impact your overall search engine ranking. Google uses a variety of signals to serve search results for Google My Business listings as well, and that includes the all-important keywords and search phrases. So when you’re creating your listing (and your content), make sure you’re including your keywords and phrases where you can. This is especially important since your business website is listed directly within your GMB listing, which means it related directly to your overall SEO efforts.
Keep Your Opening Hours Up To Date
When you first set up your GMB account, you will be asked to put in your opening hours. These are then displayed on search results, and customers can use them to see if you are open right now, or what time you open/close. This is great – but opening hours can change. You might decide to shift your working day forward or back, or seasonal celebrations and holidays might mean you close the business for a week or two, and that’s where problems creep in. Make sure you keep your business hours up to date whenever they change, and take advantage of the ‘customise hours’ function to update your hours for special events and holidays.
Photos are one of the best things you can do for your listing – since they boost its performance more than you probably expect. If you upload photos to your listing, you are likely to receive 42% more requests for driving directions, and 35% more click-throughs to your website than businesses without. So upload photos of your offices, your products, your events and your branding, and keep them up to date as much as possible.
As well as photos and reviews, Google My Business allows you to upload short articles to your listings. These articles can be up to 250 words long, and on any topic you want. When someone views your listing, they will also see your latest articles – any that have been posted in the last 7 days anyway. This little feature is often underused by businesses, but it can be a neat little traffic generator for your website. If your blog regularly (and if you don’t, why aren’t you?), you can use Google My Business posts to promote those blogs, creating ‘teaser’ posts that will whet the readers appetite and get them clicking through to your website. It also generates more content for your brand – something that Google takes into account when they’re working out your search engine ranking. So using this little feature can have some big impacts on your business.
Manage And Respond To Customer Reviews
Google My Business is a fantastic tool for gathering customer feedback. Customers will regularly use GMB listings to check a businesses ratings and read customer reviews before they decide to buy, so managing those reviews is important. To be clear – we don’t mean deleting any negative reviews you get – you shouldn’t do that! Instead, make sure you interact with all of your customers by responding to every single review left on your page. If they are positive – thank the customer for leaving the review and comment on how working with them was. If the review is negative – address the issue and offer a resolution if you can. This showcases that you are willing to work with customers to ensure their satisfaction – even when things go wrong.
At Ad-Extra, we help businesses leverage local search through optimised Google My Business listings. From setting up your listing to managing them going forward, replying to reviews and updating your hours, we make sure that your listings are up to date and performing well. For more information or tips on creating your Google My Business listing, just get in touch with us today.